SIP, or Session Initiation Protocol, is essentially the technology which makes it possible to communicate over IP-based systems, allowing for voice and video-conferencing between two or more end users. This has clear applications in the world of business, allowing you to bypass traditional PSTN methods of communicating and giving you access to a digital world in which there is a greater degree of cohesion.
SIP trunking is all about allowing you to share information and ideas in a modern environment which is far easier to access and manage than any previously available alternative. There are a number of benefits to this type of solution, ranging from the practical to the financial, so you can invest in future-proof technology which streamlines your communications systems and also saves you money in the long term.
One of the first benefits of SIP is that it allows you to eliminate the geographic location of your business from the equation. Because it is based in an IP environment, it is possible to enjoy a greater degree of flexibility with your phone numbers. Inbound callers will be able to contact you on the same number even if you have moved to a new office in a different location. There will be no need to pay fees to forward calls and you can also retain the same stationary with no need for changes since the number will remain the same.
The flexibility extends to situations in which you may need to preserve the continuity of your business even if you are forced to switch to a different location due to a disaster or emergency of some kind. While you may not be able to get into the office or remain connected from this location, SIP services will let you stay on top of things and keep in touch with clients, customers and business partners from an alternate office, your home number or even your mobile phone.
The cost-reduction capabilities of an SIP set-up are based on both the in-house requirements and also the line rental associated with such services. Maintaining a PBX can be expensive, particularly if you have multiple locations with multiple PBX set-ups to keep in working order, along with separate lines and distinct service providers which have to be paid for. With SIP you have the option of using a PBX located on site or an alternative hosted by a cloud provider within a managed co-location centre. The latter option is particularly cost effective because you will no longer be responsible for the security, power, technical support or physical integrity of your PBX while still enjoying all of the features associated with having an in-house system.
The cost of calling goes down when you choose an SIP solution. In the scenario mentioned above, in which a business is spread across multiple locations using multiple lines and providers, it can quickly become expensive for colleagues to call one another, let alone stay in touch with clients. By using an SIP set-up it is simple to make internal calls completely free of charge, even if they are occurring across international boundaries in the event that your company expands overseas. The cost of calling any standard landline or mobile number should also fall, so no matter how you want to get in touch you will be able to do so more cheaply thanks to SIP.
SIP is worthy of investment from businesses both large and small. Whether you are based at a single site and are looking to save money or you are part of a much bigger operation which is being hit hard by the costs of existing PBX set-ups, there is something to gain by choosing this new approach.
Daisy Group plc are providers of VoIP and SIP solutions, a new technology that allows a business to replace it’s existing analogue or digital telephone lines with a data connection. Daisy Group plc are leading providers of communication solutions to businesses across the UK.
- Is SIP the Future of VoIP (savagenomads.net)
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