Hierarchy of Effects Model – Lavidge and Steiner

Hierarchy of Effects Model – Lavidge and Steiner

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I am really not going to elaborate too much. This marketing communication imagesmodel captures the stages from an advertisement to a product purchase and broadly classifies it into cognitive, affective and conative stages.

This is described well at the following site :

http://www.learnmarketing.net/hierarchy_of_effects_model.html

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